The short answer
Meta reviews — Facebook Business Page reviews and Instagram — are on the roadmap, but not in the current version. Google Business Profile ships first. Meta follows once GBP is live and stable.
Why Google comes first
The product is built for seven verticals: salons, restaurants, gyms, dental, med spas, auto services, home services. For all of them, Google reviews carry more SEO weight and more reach than Facebook reviews. A Google review can surface in Maps, Search, and local pack results. A Facebook review stays within Facebook.
That doesn't mean Facebook reviews don't matter — they do, especially for restaurants and service businesses with active local followings. But when you're building sequentially and have to pick one, you pick Google.
There's also a practical reason. Google's Business Profile API is the one Ominvo has applied for. Getting that working correctly, reliably, and at scale is the foundation everything else builds on. Adding Meta before that foundation is solid would mean managing two moving targets at once.
What Meta integration will include
When it ships, the Meta integration will work the same way as GBP:
- Facebook Business Page reviews pulled into your Ominvo inbox
- AI reply drafts generated for each new review
- One-click posting back to Facebook
- Unified inbox — Google and Facebook reviews in the same place, handled the same way
Instagram doesn't have a separate review system, but Instagram-connected comments and DMs related to reviews may be in scope depending on what Meta's API makes available.
Timeline
There is no confirmed date. Meta integration is a post-launch feature — meaning it doesn't ship until after GBP is live and the core product is proven. Realistically, that puts it in Q4 2026 at the earliest, but that's an estimate, not a promise.
If this integration matters to your business, the best thing to do is sign up now. Founding pricing locks in at your entry tier for as long as you stay subscribed — that price covers all future platforms when they ship, including Meta.
How to stay informed
Check /changelog for updates. Any new integration announcement will appear there first, before email or social. You can also watch /pricing — new platforms will be called out in the feature tables when they're close to launch.