Ominvo for Gyms & Studios
Industry InsightsIn a high-churn industry, online reputation is your first impression — and your retention weapon.
92%
of potential members check reviews before joining — Fitness industry research, 2025
The data
61%
of fitness reviews go unanswered
More than half of all gym reviews — positive and negative — never get acknowledged. Every unanswered one signals to the next prospect that nobody is home.
Reputation.com Fitness Industry Report, 2024
63%
review volume growth in fitness year-over-year
The conversation about your gym is accelerating. More potential members are reading and writing reviews than ever — the window to respond keeps getting smaller.
Reputation.com Fitness Industry Report, 2024
45%
more likely to visit a gym that responds to negative reviews
Responding to criticism is not damage control — it actively drives new members through the door.
ReviewTrackers
Trend
Annual review volume growth in the fitness sector — the conversation about your gym is accelerating.
Source: Reputation.com Fitness Industry Report, 2024
Rising bar
Google dominates — but potential members cross-reference across platforms before committing.
Source: ReviewTrackers Online Reviews Report
The cost of silence
The vast majority of potential members have already read your reviews before you ever speak to them.
Source: Fitness industry research, 2025
The fix
A prospect reads a 2-star review about your locker rooms with no reply and moves on. Ominvo alerts you the moment it lands — draft a reply in seconds, post it before they choose the gym down the road.
Review volume in fitness grew 63% last year. You cannot track all of it manually. Ominvo puts every platform in one place — sorted, filtered, ready to respond. No tabs, no spreadsheets.
Your response rate is sitting at 39%. Competitors responding to everything look more trustworthy — and rank above you. AI-drafted replies in your voice. One click to post. Response rate climbs. Members notice.
Join the waitlist and be among the first gyms to take control of what they find.
Join the Waitlist20 spots for the private beta.