Ominvo vs Grade.us
Grade.us was built for agencies. Ominvo was built for you.
Grade.us is a white-label review platform designed for marketing agencies to resell to their clients. If you're the business owner — not an agency — you're paying for a reseller layer you don't need.
Feature-by-feature comparison.
Same categories. Same capabilities. Very different audiences.
Feature
Grade.us
Ominvo
Starting price
Built for
White-label cost
AI reply generation
AI tone learning
One-tap approval queue
Instant review alerts
Owner-first UX
Agency reseller features
Setup complexity
Grade.us is a reseller platform. Ominvo is the product.
Grade.us makes its money by selling a review management dashboard to agencies, who then white-label it and charge their clients on top. If you're an agency, that model makes sense. If you're a salon owner, a restaurant owner, a dental office — you're not the customer Grade.us was designed for. You're the customer of someone else who bought Grade.us. Ominvo cuts that layer out. You're the customer, the product is built for you, and there's no agency in the middle marking up the price.
AI-native vs not.
Grade.us was built before AI reply generation became table-stakes. It does review request workflows and aggregation well, but writing replies is on you. Ominvo generates draft replies in your tone, learns from edits, and queues 5-star auto-responses for one-tap approval — features that don't exist on Grade.us at any price. For a single-location business with no marketing team, that's the difference between responding to every review and responding to none.
See how AI replies work →Ready to cut out the middleman?
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